Please tell us how the Cape Ann Regional Grant can benefit your small business by completing a simple, 3-5 minute needs assessment questionnaire by June 30, 2021.

Coming Back Strong: Accelerating Cape Ann’s Economic Recovery from the Pandemic

Our mission is to help your business recover and thrive. Thanks to a state grant, the communities of Essex, Gloucester, Manchester-by-the-Sea, and Rockport, in partnership with the Chamber, are working collaboratively to help Cape Ann’s small businesses make a strong recovery from the pandemic. 

How this program can help your business:

We are offering direct, customized support and/or services to help your business adapt, modernize and thrive as we emerge from the pandemic. The support plan for your business will be tailored to address the priority needs that you identify.

We are developing an online platform where all Cape Ann businesses can actively update their hours of operation, locations & contact information, enhance business listings, add promotions, products & services, and more.

We are producing a comprehensive marketing campaign to promote Cape Ann and our small businesses and highlight Cape Ann’s diverse Main Streets and downtown shopping districts.

What To Expect:

April – May 2021

Business outreach, surveys and webinars, virtual platform trial, marketing requests for proposals and marketing campaign launch.

Jun – July 2021

One on one business support and training, virtual platform expansion, video launch with  paid advertising and robust social media marketing and more.

August – September 2021

Continued one on one business support and training, business success stories and testimonials, continued marketing/public relations campaign and virtual platform promotion

Helpful Links & Resources:

Cape Ann Regional Pilot Program Grant Press Announcement, April 27, 2021

Cape Ann Regional Pilot Program Grant Marketing Campaign RFP, Proposal deadline: May 14, 2021.


Steering Committee Members include:

Mechelle Brown, Rockport Director, Community Engagement and Cultural District

Sue Brown, Manchester-by-the-Sea Town Planner

Matt Coogan, Essex Town Planner

Sal DiStefano, Gloucester Economic Development Director

Michele French, Essex Branch Manager, BankGloucester

Sonya Nathan, Manchester-by-the-Sea Executive Assistant

Donna Roy, Essex Merchants Group

Ken Riehl, CEO, Cape Ann Chamber of Commerce

Peter Webber, Sr. V.P., Cape Ann Chamber of Commerce

Anne Williams, Cape Ann Comeback Grant Manager, Cape Ann Chamber of Commerce



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