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It’s been a Weird, Winding, Twisting Road: How Denim Blanket Company Got Its Start

Denim-Blanket-Co

June 20, 2025

Just months after Courtney and Marshall Tulley opened the doors to their new boutique hotel, Addison Choate, the pandemic brought travel — and the hospitality industry — to an unexpected halt. But instead of standing still, the couple chose to pivot, channeling their entrepreneurial spirit into what they like to call a ‘hospitality-adjacent’ venture. The result is Denim Blanket Co., a collection of beautifully crafted, high-end blankets made right here in the USA, using materials sourced from American companies. A creative leap that turned a challenging moment into a cozy new success story.

Tucked into the heart of Rockport, MA, Denim Blanket Company is where coastal charm meets sustainable style! This vibrant shop boasts a delightful lineup of handcrafted blankets, with denim on one side and fleece on the other, in a variety of colors and styles. What makes Denim Blanket Company truly sparkle is its dedication to supporting local and regional artisans. Beyond blankets, their shelves brim with treasures from American-made partners—from nautical-inspired jewelry to hand-sewn dog collars to whimsical throw pillows, and more.

Denim Blanket Company is where coastal charm meets sustainable style! Whether you’re cruising their colorful blanket racks, choosing a custom patch, or accessorizing with eco-conscious flair, the energy is infectious. Visit Denim Blanket Co. and you’ll leave not only with hand-crafted comfort but also a little piece of Rockport’s soul—made with care, creativity, and pride.

Connect with Denim Blanket Company

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