It’s been a Weird, Winding, Twisting Road: How Denim Blanket Company Got Its Start

June 20, 2025

Just months after Courtney and Marshall Tulley opened the doors to their new boutique hotel, Addison Choate, the pandemic brought travel — and the hospitality industry — to an unexpected halt. But instead of standing still, the couple chose to pivot, channeling their entrepreneurial spirit into what they like to call a ‘hospitality-adjacent’ venture. The result is Denim Blanket Co., a collection of beautifully crafted, high-end blankets made right here in the USA, using materials sourced from American companies. A creative leap that turned a challenging moment into a cozy new success story.

Tucked into the heart of Rockport, MA, Denim Blanket Company is where coastal charm meets sustainable style! This vibrant shop boasts a delightful lineup of handcrafted blankets, with denim on one side and fleece on the other, in a variety of colors and styles. What makes Denim Blanket Company truly sparkle is its dedication to supporting local and regional artisans. Beyond blankets, their shelves brim with treasures from American-made partners—from nautical-inspired jewelry to hand-sewn dog collars to whimsical throw pillows, and more.

Denim Blanket Company is where coastal charm meets sustainable style! Whether you’re cruising their colorful blanket racks, choosing a custom patch, or accessorizing with eco-conscious flair, the energy is infectious. Visit Denim Blanket Co. and you’ll leave not only with hand-crafted comfort but also a little piece of Rockport’s soul—made with care, creativity, and pride.

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