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Bean to Bonding: How Coffee Brings Community Together

Coffee Cuppings

December 11, 2025

In this episode of Cape Ann Conversations, host Troy Scarbrough welcomed Essex resident and coffee enthusiast Rob Fitzgibbons, the founder behind a growing coffee cupping experience business. Drawing on his background as a user experience designer, Rob has transformed a simple at-home tasting with friends into a sought-after program for libraries and community centers, helping people slow down, pay attention, and truly experience their coffee. What started as a fun experiment shared on a local listserv quickly turned into regular invitations from libraries and organizations across the region.

Rob’s cuppings are interactive, 90-minute sessions that feel like a wine tasting—but for coffee. Participants learn how coffee is grown, processed, roasted, and labeled (think fair trade, organic, and more), then blind-taste three different coffees while using a flavor wheel to describe what they smell and taste. The result is part education, part team-building: people compare notes, laugh, and leave more connected—and caffeinated. Rob now offers cuppings for corporate teams, boards, weddings, showers, and special events, providing a memorable, non-alcoholic experience that’s both affordable and low-risk (“much safer than axes and whiskey,” as he jokes). If you’re coffee-curious or looking for a unique group experience, you can reach Rob through coffeecuppings.com or by calling 978-317-1640.

If you would like to experience a coffee cupping in person, a free session is being held on January 6 from 1:30 – 2:30 PM at the Sawyer Free Library in Gloucester. Registration is required for this free event.

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