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Seeing the Future: How VRtical Media Is Bringing Cape Ann to Life in 360°

VRtical Media

November 6, 2025

In this episode of Cape Ann Conversations, Troy sits down with Jay Salois, founder of VRtical Media, to explore how 360° virtual tours are transforming industries from real estate to education, healthcare, and museums. Jay, who left a career at Microsoft to pursue immersive media full time, explains how his company builds interactive virtual experiences that go far beyond simple 3D scans—integrating high-resolution imagery, branded design, and embedded “hotspots” for videos, documents, and educational content. His first major breakthrough came when Willowdale Estate used his virtual tour to streamline wedding bookings, and since then, he’s worked with a wide range of clients including Hammond Castle Museum, local retailers, and even government agencies seeking innovative training and accessibility tools.

Jay also shares his passion for using technology to promote accessibility, education, and archiving—making spaces available to people who might otherwise be unable to visit. From virtual museum exhibits to hospital wayfinding systems and immersive training tools, he believes every business can benefit from interactive digital spaces. He credits networking groups like Creative Collective and the Greater Cape Ann Chamber of Commerce for helping him grow, connecting him to clients and collaborators who believe in the power of local innovation. Looking ahead, Jay envisions a future where virtual and augmented reality tools are as common as websites—opening doors, literally and digitally, for everyone.

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Cape Ann Conversations is a weekly podcast with new episodes posted weekly on Thursdays.

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