June 25, 2024
Who are you and what is your business?

My name is Lauren Georgiades, and I’m the founder of GL Design, a boutique branding agency established in 2018. Based in Beverly, MA, our focus is on assisting new and existing small businesses in crafting bold brands tailored to today’s competitive market. As a solopreneur, I work alongside one part-time freelancer and a rotating quarterly intern, often from my alma mater, Montserrat College of Art.
Please provide a brief description of your company.
We specialize in comprehensive branding services. Beyond just a logo, branding encompasses a business’s entire identity, including colors, typography, photography, and brand voice. Our meticulous brand discovery process ensures we develop a logo and a brand guide that reflects your vision.
Additionally, we offer print collateral design, (such as brochures, stationery, annual reports or appeals) custom websites using Wix, and social media management services.
We pride ourselves on maintaining a collaborative spirit throughout the creative process by checking in regularly with our clients to ensure alignment with their goals!
What inspired you to start your business and what keeps you going?
In my previous role, I found myself commuting long hours and spending excessive time in the office, often on call overnight. Realizing this wasn’t fulfilling, I wanted to channel my skills towards more meaningful work, assisting small businesses and startups who lacked affordable branding and design services. A pivotal moment came when a boss dismissed the significance of a couple hundred dollars and also denied my vacation request, which I asked for 6 months in advance with the quip “we’ll have to see what everyone else wants to do first.” This lack of consideration for my time and value further motivated me to venture out on my own in 2018 with GL Design. Since then, I’ve discovered my ability to adapt and grow as a business owner, finding fulfillment in supporting local businesses and witnessing my own personal and professional growth. Overcoming initial imposter syndrome, each milestone achieved has bolstered my confidence. I find joy in empowering new business owners and sharing my journey to inspire others to pursue their entrepreneurial dreams.
What aspect of your business are you most passionate about?
I’m passionate about branding as it lets me connect with clients and bring their ideas to life authentically. Delving into their vision, I extract insights and craft a brand that reflects them uniquely. I find joy in the details, from typography research to refining designs in Illustrator. I love to see my clients’ faces light up when we finally get to the part of the process where we color to our chosen design. It’s really rewarding.
But what truly captivates me is the brand’s evolution; discovering happy accidents that enrich its depth and personality. I pour my heart into the branding process and seeing everything come together in a comprehensive brand guide is so exciting.






Is there something unique about your business that you’d like to share that most people wouldn’t know about?
We regularly have interns for our social media position from Montserrat College of Art and provide them with marketing, strategy, and client relations experience before they graduate! I also personally work with Montserrat on their Mentorship program as well as their Mock Interview and Portfolio Review programs with their Career Design Center
What sets your business apart from other similar businesses?
GL Design stands out for our personal touch. We prioritize collaboration, ensuring clients feel valued and involved throughout. With keen attention to detail and a commitment to excellence, we consistently exceed expectations creating lasting partnerships.
Do you have a goal you want the business to achieve in the next one, 5 or 10 years?
I would love to grow my team. It would mean the world if I could get to a point where I could have two other full-time people. One with a similar skillset to mine who understands my vision and another who is more on the marketing and PR side of things to help grow our marketing offerings and enhance our performance further!
Why do you love the Greater Cape Ann region and doing business locally?
I love the Greater Cape Ann Region because of it’s diverse and plentiful small business environment. I am proud to be a part of this micro economy and provide local business owners access to beautiful branding and marketing from a friendly neighbor (me!). I am grateful to live in such a vibrant location that allows me to do what I love for the place I love
As someone doing business in this area, how has or how can the Chamber help your business?
As someone doing business in this area, the Chamber has been instrumental in my growth. It’s not only a vital referral source but also a place where I’ve honed networking skills and found a supportive community. Their programs taught me the value of community service and instilled pride in our region. The Chamber’s support has boosted my confidence as a young business owner, helping me thrive and contribute meaningfully to our vibrant local economy.
Contact Info
GL Design
140 Elliott St Ste 5A
Beverly, MA 01915
(860) 371-6106