Dear Friends of the Tourism Industry,
Hope you are enjoying a wonderful summer! We are excited to share that the MA Office of Travel and Tourism (MOTT) recently launched the “Your Massachusetts” campaign. This out-of-state marketing effort aims to increase visitation and tourism spending, featuring authentic imagery and highlighting exciting summer experiences across the Commonwealth.
We are thrilled to invite you (and your friends) to get involved in this campaign through developing your own custom social media tiles and stories spotlighting tourism gems from your region. These Campaign Social Media Templates are customizable and easy to use in PowerPoint or Photoshop on your social media channels. (Please note that these are best viewed and customized via your laptop or desktop rather than your mobile device.) Your support is invaluable as we share our message around our exceptional Massachusetts tourism offerings.
Additionally, we will be hosting two virtual Campaign Social Media Workshops to review these templates and share some social media best practices. This will be followed by a Q&A. We invite you to review these templates ahead of the workshops and prepare any questions.
This virtual workshop will be offered on Thursday, 7/21, from 10-11am, and Monday, 7/25, from 3-4pm, with the same programming offered on both dates. Please register at these links:
Campaign Social Media Workshop Session 1 (Thursday 7/21, 10:00-11:00am)
Campaign Social Media Workshop Session 2 (Monday, 7/25 3:00-4:00 pm)
Please feel free to reach out with any questions. In the meantime, please follow us on Instagram, Facebook, and Twitter to stay up-to-date on all things MA.
Thank you for your ongoing support of tourism and for joining our campaign!
Best,
Keiko
KEIKO MATSUDO ORRALL
Executive Director
Massachusetts Office of Travel & Tourism
136 Blackstone St, 5th Fl, Boston, MA 02109
Mobile (617) 835-2597 keiko.m.orrall@mass.gov
